Now, more than ever, our consumer-driven market is full of technology, innovation, and lots and lots of content. Like I discussed in my previous blog post, you and your company can utilize this by building a business blog. Another important way to utilize this phenomenon is by creating and maintaining a website.
Having a business website is extremely important. An article by Kaz Design Works claims that over 80% of today’s consumers use the internet to research products before they purchase. Even if you are not selling a product, having a reputable website will significantly increase your credibility as a business and can save you time and money.
Knowing that you need a website is one thing, but knowing the right way to make one is another. Absolute Marketing Group recently published an article that gives you 5 simple tips for website strategy.
Tip number 1 is that your website should cater to your users. Having easy navigation is one of the most important aspects of building your website because it is one of the main reasons website viewers leave. When designing your website, it is important to remember the website is for them, not you. Website viewers should be able to find what they need quickly.
Tip number 2 is to use consistent visual branding. These visuals include colors, images, icons, etc… Not only should these things be consistent with your attempt to reach your target market, but they should accurately and effectively represent you and your company. A great, real-life example of using effective and consistent visual branding is the firm BKD LLP. When viewing the page, you will see only the brand’s colors. No matter where you click, the firm’s logo is displayed on the tab, as well as their slogan, “Experience BKD.”
Tip number 3 is to create concise content. BKD does an excellent job of this by keeping the wording on the company’s website short and appealing to the eye. By navigating through the different links, the website audience can quickly find answers to a multitude of questions. The content and graphics of this site guide the website audience through the different pages.
Tip number 4 is that your site should help pursue your business goals. What does our business do? What would you like to inform your audience of? Supporting the goals and objectives of your business should be at the forefront of website development. Exam the shot below of BKD’s homepage. Their purpose can be interpreted right away as one to communicate professionalism, to demonstrate knowledge, and to educate their web viewers on what the firm can provide.
Tip number 5 is to develop ideal features to work towards. Technology has given us endless possibilities, so determine what would fit best with your website and target market and work towards it. Websites can always be adapted and improved.
In conclusion, having a professional website is extremely advantageous for your business. There is an endless supply of possibilities to improve your website and online presence. So try new features and represent your brand. Cater your website to your businesses style and culture, but most of all, cater it to your audience.
If you liked this you might also like: