In today’s business world, we’ve all heard of SEO. We know that it is a tool businesses can use to gain website traffic and popularity. But SEO is a lot more than that, and the more marketers know about it, the more competitive it can help them be.
SEO stands for “Search Engine Optimization.” Search Engine Land refers to SEO as, “…the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ search results on search engines.”
Search engines use algorithms to search through sites in order to come up with relevant results. SEO is simply studying these algorithms and patterns in order to boost how many people see your website. You can do so by purposefully tailoring your content so that it will be highly rank by search engines. The higher ranked your website is, the closer it appears to the top in search engine results.
There are many factors SEO takes into consideration. Factors such as your pages’ words, title, links and reputation are all weighted in search engines. Simply by tweaking website content, your website can change rankings.
If everyone is doing it, how can you really use SEO to effectively stand out from the crowd? To answer this question, I looked at an article by MacRAE’S Marketing. This article gives many tips to creating effective SEO.
The first effective component is to publish quality, original content. Not only does this mean publishing new, interesting material, but it also means avoiding duplicate content. Search engines such as Google calculate results more positively towards websites with relevant, original content. This will help your overall ranking, as well as help you gain credibility with your website audience.
Second is keyword & keyword phrase research. Take time to research what keywords work best for your website and focus on integrating those words naturally with your content.
Effective SEO properly uses Heading and Title Tags. These are one of the most important elements in SEO. Titles, as well as Meta Description, tells search engines what your website its about. Skipping over these means skipping over your chance to convince website searchers to click on your site.
It is also important to build quality links. Links are extremely vital in order to bring traffic to your website. The key to this is quality links, not quantity of links. Having quality links can also improve the user experience for your website audience.
A great example of a company having effective SEO is Meridian Financial Advisors. This small, widely unheard of financial firm is an amazing example of utilizing SEO effectively.
Meridian Financial more than doubled its average monthly website traffic in just 10 months and gained top-20 Google rankings for some of the firm’s most important keywords. Before using SEO, its traffic was around 128 visits per month. After using SEO techniques, it grew to 343 and continues to grow at a rate of 168%.
The estimated worth of this firm’s site after implementation is approximately $1,500 per month. Meridian did this by having an SEO firm help implement Google Analytics and Google AdWords Keyword Tool. This firm also began to implement several of the tips I discussed above.
In summary, SEO can make a major difference in both web traffic and your company’s ROI. Of the tips discussed above, one of the most important is to remember to post quality content. Although many companies are taking advantage of SEO, you can still stand out in the crowd by using SEO uniquely and effectively.